Like a wine that ages to perfection, New Balance 2002 presents itself as a leader in footwear. First introduced in 2010 as the heir to the 2001 model, they have adopted and refined the functional aspects of their predecessor, offering a gel component on the heel for better cushioning, a breathable upper and a sportier look. Initial sales did not reflect the future glory of the New Balance 2002R. However, as the decade came to a close and the dad shoe trend grew, the model became a legend.
The addition of the letter "R" to the 2002's label symbolizes its transformation from a performance-oriented shoe to a lifestyle sneaker that excels in high comfort and quality materials both on the outside and inside. The creative director of NB Japan, Tetsuya Shono, is behind their design, which reflects the urban sneaker culture of the 1920s. This transformation of the American streetwear aesthetic into a contemporary trend has defined modern urban style. Give yourself a sense of sidewalk domination with the New Balance 2002R.
Materials
Upper
Suede: leather cut from the back, while the fibers remain on the surface, suede is less prone to damage than nubuck.
Textile: is a lightweight material, which is offered in a very wide color scale and is mainly used for summer footwear.
Insole width
Regular D
Midsole
N-ergy cushioning: Cushioning technology that is designed for maximum shock absorption and running comfort. It uses materials that adapt to the movement of the foot and provide optimal cushioning with every step, improving stability and reducing fatigue during long runs or intense activity.
Sole
Ndurance®: Technology combines carbon fiber with rubber in the heel of the outsole for maximum durability and wear resistance.
Synonymous with comfort and quality in athletic footwear and apparel, the New Balance brand has a rich history dating back to 1906. Originally founded as the New Balance Arch Support Company, it has evolved considerably over the years. Known for its technical innovations such as mixed gel insoles and different shoe widths, New Balance offers products that combine functionality with fashion. The company's commitment to manufacturing in the United States and the United Kingdom is a testament to its dedication to quality and craftsmanship. With sales of $5.3 billion in 2022, New Balance continues to be a key player in the sports industry, catering to athletes and casual users alike.
