Few sneaker models have been able to influence not only the footwear sector but also the entire fashion industry in such a short time. The New Balance 550 with its basketball silhouette is a key factor in the current heyday of New Balance, which is experiencing one of the best periods in its history. These sneakers were first introduced in 1989 and quickly gained popularity on basketball courts thanks to their excellent cushioning features, which are also appreciated for everyday wear. Their popularity skyrocketed thanks to a collaboration with Aimé Leon Dore in 2022, causing the New Balance 550 to become one of the most sought-after models on the market, selling out quickly in stores.
Materials
Upper
Suede: leather cut from the back, while the fibers remain on the surface, suede is less prone to damage than nubuck.
Footbed
OrthoLite®
Insole width
Narrow B
Sole
Rubber: a material that is very easy to maintain and you will appreciate it especially in rainy weather.
Synonymous with comfort and quality in athletic footwear and apparel, the New Balance brand has a rich history dating back to 1906. Originally founded as the New Balance Arch Support Company, it has evolved considerably over the years. Known for its technical innovations such as mixed gel insoles and different shoe widths, New Balance offers products that combine functionality with fashion. The company's commitment to manufacturing in the United States and the United Kingdom is a testament to its dedication to quality and craftsmanship. With sales of $5.3 billion in 2022, New Balance continues to be a key player in the sports industry, catering to athletes and casual users alike.
